In most countries, the name of the game is similar. Words like football, football, soccer, football … don’t sound the same, they are the same game. In the US, however, they call football. Major League Soccer (MLS) as a professional American football league has been around for some time.
Unlike other major league sports, MLS does not dominate the public attention of the sport on a global scale, nor is its champion crowned the ‘World Champion’. MLS is in constant development. Has it gained significant public and media attention in world football? Not!
Football as the 2nd, 7th or 10th most popular sport in the US does not make much difference, the American public will still follow the NFL, MLB, NHL or NBA. World audiences would follow these leagues with the same attention as the world’s top sports leagues.
In recent years, with the globalization of the media Judi Online, the world sports scene has begun to change; In the process, the English Premier League promotes itself as ‘The Biggest Show on Earth’ and is, in fact, the most popular and most watched sports league in the world, with a current worldwide audience of half a billion people and the world’s income. 2007 to 2010 seasons worth over $ 5 billion. If the world will watch football leagues like the English Premiership or the Spanish La Liga, who will watch major league sports in addition to national spectators? Will part of the American public turn to watch football leagues overseas as well? Such questions have made football a problem in US sports.
From time to time, MLS officials would wake up from the drowsiness of being in the shadows of the four major leagues at the time of the World Cup and it is clear how immense the football game is in the public interest world. media, sponsors.
As the noise at the World Cup passes, the MLS falls back into sleepiness. It would not be so after the 2006 World Cup in Germany, when the world audience had a clear picture of modern European football stadiums, multi-million-player contracts … the spotlight of world sport seized football.
This time, it’s not MLS that should take the initiative to promote MLS, it’s the entire American professional sports entertainment industry. It’s an economic opportunity where the money around world football was too big to be wasted or discarded.
In the summer of 2007, football attempted to take over the football world by offering David Beckham a $ 250 million contract, the most expensive football player contract in sports history, some described it as the deal to bring Beckham to America considered the largest in sports history. MLS has sent a message to the world.
By midsummer, when the European leagues were between seasons and the waters stopped, MLS got the desired exposure, with news being dominated with the Beckham family moving to Los Angeles. Did the stories go beyond the world’s football media and public attention in favor of MLS? Not!
In the long run, is it worth $ 250 million in exposure? Time will tell. Autumn has come, European and international leagues are in full swing, world sports news posts fewer articles about Beckham, LA Galaxy and MLS. To make matters worse, Los Angeles is unlikely to make the playoffs, giving the media less to write.
In the league that had a total loss of over $ 350 million in the first 8 years after its founding (a 2004 BusinessWeek report), where currently only two teams, LA Galaxy and FC Dallas, are profitable with an additional 3. teams expect to be profitable in a year, a $ 250 million investment for a player seems like a gamble. If so, what are the odds?